Virtual Trade Shows vs. Hybrid Trade Shows

Virtual events are the new reality. As the world manages a major health challenge, live events, conferences, meetings and trade shows have been postponed or cancelled. In particular, trade shows have been transformed from massive assemblies of people, equipment, and material at one static location, into virtual events available on computer screens, laptops and smartphones. Digital trade shows can be entirely virtual events – no live component at all – or hybrid events that incorporate some live participation to foster direct interaction with attendees. Both types of trade shows offer advantages depending on the information you wish to share, the budget you have, and your business’s unique circumstances.

Virtual Trade Shows

Fully virtual trade shows have a long lists of benefits:

Less Cost

Companies and exhibitors save money on travel, lodging, promotional items, and other costly expenses typically associated with in-person trade shows. The reduced costs allow more exhibitors to participate, which increases the value of the trade show itself.

Reach a Global Audience

Attendees can easily and conveniently participate with a laptop or smartphone.

Eliminate Hassle

With virtual trade shows, there is no wading through crowded auditoriums, confronting steep event expenditures, or dealing with logistical challenges.

Detailed Attendance Analytics

Every move attendees make at virtual trade shows can be tracked: Who came, how they came, where they went, what they did, whom they chatted with, what they tweeted, which videos they watched.

Longer Content Lifespan

An in-person event might last one or two days, while a virtual trade show can be saved and re-watched.


Hybrid Trade Shows

Hybrid trade shows combine both virtual experiences with an in-person, live component. These events:

Increased Attendance

An in-person event might last one or two days, while a virtual trade show can be saved and re-watched.

Provide Higher Audience Engagement

Adding a live element to your virtual event opens up many more engagement opportunities. You could have a session with a live speaker, then invite them to answer questions from our online audience.

Offer Sponsorship Opportunities

The increased reach of hybrid trade shows makes them more appealing to sponsors. More attendees means a larger lead pool.

具有吸引力l to Younger Professionals

Some demographics, particularly Millennials, prefer virtual communication, which may lead to increased participation.

Allow for Greater Flexibility

Consider what could happen if travel was one again disrupted on a worldwide level. Without a hybrid event platform to fall back on, your event would simply not happen. Hybrid trade show offer some valuable insurance.

Address the Changing Needs of Your Audience

Consider what could happen if travel was one again disrupted on a worldwide level. Without a hybrid event platform to fall back on, your event would simply not happen. Hybrid trade show offer some valuable insurance.


2020 Exhibits can help

2020 Exhibits is ready and eager to help design, develop and deliver a high-quality hybrid event for your company, business or operation. 2020 Exhibits has a工作室where we can produce virtual events that have an in-person component.

Our studio offers multi-options for streaming solutions and the best of both worlds with safe, in-person engagement for some, while others can attend your hybrid event virtually. 2020 Exhibits Virtual Hybrid Studio offers solutions for large, small, pre-taped, or live productions for all types of events:

  • Webinars
  • 面板
  • Interviews
  • Podcasts
  • VIP Events
  • Product Launches

2020 Exhibits Virtual Hybrid Studio includes:

  • State of the art Production & Film Equipment
  • Fully Customizable Studio Production Set
  • Support Staff for Production Services
  • Support Staff for IT Services
  • Covid-19 Health & Safety Protocols

Watch our studio in action to learn how our solution can help businesses pivot successfully to survive during these difficult times. 2020 Exhibits is prepared to help you get back in front of your clients and prospects virtually and safely.

About 2020 Exhibits
Headquartered in Houston, TX, with offices in Chicago, Cincinnati, Cleveland, Greenville, Las Vegas, Salt Lake City, St. Louis, and Toledo, 2020 Exhibits provides total tradeshow and event management, including the design, fabrication and installation of118金宝app for clients locally, nationally and internationally. With a laser-sharp focus on the delivery of dynamic interactive experiences to build brand engagement, 2020 Exhibits proven expertise in the integration of custom rental exhibits and multi-screen, A/V rich environments helps global brands drive results. The Environments Division's Corporate Interiors and Signage Group delivers crisp and compelling ADA-Compliant and Architectural Signage; Multifamily Creative Sign and Environmental Sign Design; Sign Package Design, Fabrication and Installation Nationwide; Environmental & Wayfinding Signage along with robust Naming & Identity programs.

自1987年以来,公司的获奖团队worked collaboratively with clients to provide optimum exposure and offers the total event package of services and support including interactive technologies;lead capture;corporate events; conference exhibits; event management; audio visual and digital multimedia; in-house production and printing; experiential marketing; event furnishings; graphic and creative design; brand marketing communications; turnkey show logistics; turnkey show management along with warehousing and storage.